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John Lewis advert supports Age UK’s loneliness campaign

10th November 2015

While the push for Christmas has now begun, more than 60 per cent of older people have claimed that they find the holiday period an unhappy time of year, as revealed in an Age UK survey.

In order to combat this, the charity has partnered with leading UK retailer John Lewis as part of its yuletide loneliness campaign. John Lewis launched its highly anticipated festive advert earlier this month, telling the heart-warming story of a young girl who on Christmas Day manages to send a present to a lonely older man on the moon. Since his debut, he has touched the hearts of many, creating much-welcomed awareness about the loneliness experienced by many older people during the festive season. 

According to an article published by the Independent, thousands of people have now come forward offering to volunteer for the charity, which has been ‘delighted and touched’ by the superb response so far. Also, more than 500 have been in touch with Contact the Elderly, who regularly organise Saturday tea parties for older people who live alone.

Great reminder to reach out to older family members, friends and neighbours

Craig Inglis, customer director at John Lewis, told The Drum: “We hope it inspires people to find really special gifts for their loved ones and through our partnership with Age UK, raises awareness of the issue of loneliness amongst older people and encourages others to support in any way they can."

Visitors to selected John Lewis stores will find moon pop-up sets, where shoppers are able to take photos with the backdrop, as well as find out more about Age UK’s ‘No one should have no one at Christmas’ campaign. There will also be the option to make text donations to the charity when buying specific Christmas items in store.


Image Credit: Elliott Brown (

This news article is from Handicare UK. Articles that appear on this website are for information purposes only.